Portuguese footballer Cristiano Ronaldo held first place as the person with the most followers, with 539 million fans. As of early 2023, the official Instagram brand account had almost 600 million followers. Which accounts have the most Instagram followers?Ĭelebrities, athletes, and brands utilize Instagram for promotion and fan connection. A 2022 survey found that funny content was the preferred type of content for over half of all users and creative and informative posts were also favorable types of content.
Carousels, which are posts containing multiple photos or videos, reached 2,325 users on average, indicating that how people chose to post can significantly affect reach: in terms of user engagement, carousels were the leading type of content on Instagram throughout 20.ĭespite the competition for audience attention, Instagram users are looking for much more than just picture-perfect images on the platform. In June 2022, images posted on Instagram achieved an average reach of 1,850 users. What drives Instagram reach and engagement?Ĭontent on Instagram can be shared in the form of images, videos, reels, and stories. Overall, Instagram is used slightly more by men than women, and 60 percent of worldwide users were aged between 18 and 34 years. The app also finds popularity in Brazil, Indonesia, and Turkey. Almost 330 million users of the app are in India, and 143 million users are in the United States.
Although popular around the globe, India and the United States are home to the world’s largest Instagram audiences.
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